Nike Kids

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CLIENT: Nike - You imagine it, Nike make it.

In an attempt to get 8-12 y/o kids off their bums in October half term we convinced Nike to turn kids' imaginary sports into real sports.

We started by partnering with the Guardian, cinemas across the land and Time Out to hand out 100,000 (environmentally friendly) poster 'Play Packs' that allow kids to play three new sports (imagined by actual kids) and then imagine + submit their own.

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Then made actual commercials out of sports kids had imagined.

Directed by Keane Pearce Shaw

We turned Nike Town London into an imaginary sports submission and play zone.

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Then we began to bring some of the submissions life for real. Via certificates, renders of equipment, 3d typography, posters and full blown IRL games.

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Oh and uniforms.

Some nice WIP and BTS assets we love.

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